Forenom renews its brand

We have a new look, but our core is still the same: we are here to accommodate people all around the Nordics.

We are proud to present our renewed Forenom brand. We have a new look, but our core is still the same: we are here to accommodate people all around the Nordics. With our new strong brand, we are even better equipped to respond to changes in the accommodation market and further accelerate our fast growth in the Nordic countries.

 Watch the video to see what this brand is all about:

The brand renewal covers our mission, slogan, manifesto and visual identity, including our logo, brand images, colors, fonts and graphic elements. The revamp of the visual image is the most visible part of the change, but most of the work involved learning to understand customer needs and clarifying the growth plan.

The objective of the brand makeover was to create a clearer, unified Forenom brand, while raising awareness of the entire industry. To highlight the ease of services offered to our customers a new slogan, ”stay easy”, was chosen for Forenom. This means, we work hard to make your stay easy, so you can feel at home.

We have grown from a one-man company into the Nordic market leader in just 18 years. In addition to strong organic growth, we have accelerated our expansion through corporate acquisitions, with all acquired companies being brought under the Forenom brand.

”We want the new brand identity to communicate our pioneering approach to home-like accommodation and digital technology, as well as the extremely hard work our team does to serve our customers every day. For example, it is routine for us to find and furnish an apartment according to a client’s needs in just one day. We want to let our great, can-do spirit show to the outside world as well.” says Johannes Kangas, CEO of Forenom.

We also made a manifesto where we wanted to focus on our guests. For us, it is very important that our guest can stay easy, get more done and feel like at home. This is our manifesto:

Welcome to Forenom.

Long journey? Kick back and look around. What do you see? The kind of place that’s easy in every way.

Where you can cook your favourite meal. Go for a run in the neighbourhood. Watch an episode (or eight) of that TV show you like. Stretch your arms in the morning after a good night’s sleep.

We also look beyond the traditional, because there is no “one size fits all” when it comes to living. That’s why we never stop looking for new ways to serve you better.

We make your stay easy, so you can feel at home.