About us
Our purpose is to make your stay easy, so you can feel at home.
Forenom
For over 25 years, Forenom has supported companies and organisations with accommodation for business needs. Today, we are a leading provider of serviced accommodation solutions in Northern Europe, with a clear focus on flexible, cost efficient long stay housing for B2B customers.
Forenom specialises in accommodation for stays of 30 nights or more, supporting both corporate assignments and project‑based needs. Our solutions scale from housing for individual professionals or relocating families to accommodation for hundreds of project workers travelling on a regular basis. While long stays are at the core of what we do, we also support shorter accommodation needs when required.
Our portfolio includes over 9,000 move‑in ready, fully furnished apartments and extended‑stay accommodation units across Finland, Sweden, Norway, Denmark and Germany, generating more than 2.3 million overnight stays annually. Currently, Forenom operates 22 aparthotels, 18 hostels, and 66 multi-unit apartment properties. Alongside our own portfolio, we also arrange new accommodation capacity for larger or fast‑growing projects, enabling us to support clients even in locations where housing availability is limited.
Flexibility is embedded in how we operate. We provide an accommodation offer within 48 hours, adapt solutions to changing timelines and project scopes, and work through local teams with strong market knowledge in every operating country.
Forenom in numbers
Our people
We like to challenge conventions, leave our own footprint, and have fun while doing it. With 450 dedicated professionals and over 25 years of experience, we’re guided by one thing above all: our customers’ needs. We don’t believe in standard solutions – when it comes to living, flexibility matters. That’s why we continuously look for smarter, better ways to serve our guests, no matter the circumstances.
Our values are rooted in bravery, openness, and teamwork. We believe that working together creates better outcomes and a better place to work.
We are always looking for brave, warm-hearted doers who live for challenges, big opportunities and responsibility. Are you brave enough to become a Forenomian?
Forenom Corporate Responsibility Guidelines
As a forward-looking force in the hospitality industry, our responsibility as a partner is to find the most effective way to serve our customers, while minimizing our negative environmental and social impact. This document covers specific social and environmental issues that contribute to the sustainable development of Forenom Group and are of interest to our customers, stakeholders and communities.
We hope you enjoy reading about how we’re working toward more sustainable business travel.
Management team
Jussi Saarinen
Chief Executive Officer at Forenom Group
Jussi Ropo
Chief Financial Officer at Forenom Group
Sonja Koskinen
Director, People & Culture at Forenom Group
Matti Packalen
Country Director at Forenom Finland
Georgios Panagopoulos
Country Director at Forenom Sweden
Lars Dissing
Country Director at Forenom Denmark and Germany
Jacob Larsen
Acting Country Director at Forenom Norway
Story of Forenom
2000: Story begins
Forenom was established in 2000 when two Finnish entrepreneurs found a huge gap in the housing market. Nothing existed between long-term apartment rentals and short-term hotels. Especially for young temporary employee workforce, this was a problem; hotel option was often too expensive and the rental apartment too permanent. To fill the gap, entrepreneurs Markus Oksa and Mikko Leppänen created Forenom and recruited Johannes Kangas to lead the company. Forenom provided move-in ready serviced apartments for employees working temporarily in another city.
2010: Strong foothold in accommodating project workers in Finland
Previous Forenom CEO Johannes Kangas was in his twenties when Forenom started and indeed he grew up together with Forenom. In 2010 Forenom already had a strong foothold in accommodating project workers in the manufacturing and construction industries in Finland. Forenom has grown to cover Helsinki and then the rest of Finland by opening offices all the way from Northern Finland to the capital city of Helsinki.
Project-based way of working increased companies’ need for extended stays and demand for Forenom service was on the rise. Forenom still focused on providing alternatives to traditional hotel accommodation by offering serviced and hotel apartments but now also for new kind of business customers, e.g. from consultancy and research-intensive industries.
2015: Ready to fly to the Nordic countries
After years of leading corporate housing in Finland, Forenom set a goal to continue growing rapidly and become the leading accommodation service provider in Northern Europe. Forenom experienced business also in Russia and Estonia, but the final decision was to start growing to cover all Nordic countries of Sweden, Norway and Denmark. The private equity investor CapMan made a significant investment in Forenom in 2016, which accelerated Forenom's growth further and supported internalization in Nordic countries. Forenom was ready to fly to the Nordic countries and started to recruit local hotel and business expertise to lead Forenom in new countries.
2017: Leading serviced apartments in the Nordics
As an outcome of strong organic growth and new office openings, Forenom become the leading serviced apartment provider in the Nordics in 2017. Forenom operated in Sweden, Norway, Denmark, and Finland with 25 local offices and over 450 employees. With an annual turnover of 82 million euros in 2017, Forenom had grown from a humble beginning to being able to serve customers across the Nordic region. The scale is larger, but our core is still the same. We believe every traveller deserves to stay easy and comfortable.
2020: The travel turned upside down during covid-19
In 2019, Forenom operates the fastest growing aparthotel chain in the Nordics, provides a totally new hostel concept for project workers and offer Nordic regions the most extensive offering of serviced apartments. Together, we serve our customers with over 9000 serviced apartments and aparthotel and hostel rooms in all major Scandinavian cities, accommodating over two million nights every year.
Then, in March 2020, international and domestic travel came to a standstill almost overnight, leaving businesses and entire sectors in dire straits. From the very beginning of the pandemic, Forenom responded quickly and effectively, relying on information from national and international health authorities. The safety and wellbeing of guests and staff were always the top priority.
Early in the crisis, Forenom implemented new practices through open conversations about the pandemic. Forenom's flexible business model allowed it to adapt to the new reality. Home-like accommodations with laundry, private kitchens, and keycode access minimized human contact and offered a safe alternative to hotels. Guests could book apartments online 24/7, with keycodes sent directly to their phones. Despite the challenges, Forenom kept all locations open and added over 3,000 apartments, supporting vital societal projects by providing safe accommodations for professionals.
2025: Forenom is one of the top serviced apartment brands in Europe
Forenom has always been ambitious and still is. We want to be number one in our customer and guest satisfaction. We want to be number one place to work at. And we want to offer the most extensive offering of serviced apartments with outstanding value for money. We want to be #1 in the North European serviced apartments business.