The coronavirus pandemic has made the last one and a half years incredibly difficult for everyone around the world. It has also had a huge impact on the staff of Forenom and the entire accommodation and travel sector. In March 2020, international and domestic travel came to a standstill almost overnight, leaving businesses and entire sectors in dire straits.
From the very beginning of the pandemic, Forenom has responded to the crisis as fast and effectively as possible and relied only on information provided by national and international healthy authorities. Our priority at all times has been the safety and wellbeing of our guests and staff.
Thanks to an open and constructive conversation about the pandemic, we were able to implement new practices in our organization early on in the crisis. In the middle of the crisis, we launched our development program Vision 22 to further develop the Forenom way of working and to better understand the changing accommodation needs of the future. As a result, we have finalized roughly 500 actions that has allowed us to enhance our operating model and meet the expectations of our clients.
In fact, our flexible business model has helped us adapt to the new business reality. Home-like accommodations with laundry and private kitchen services have proven to be an effective alternative to conventional hotel stays also during the pandemic. At the same time smart features like keycode access to apartments have minimized unnecessary human contact. Guests can book a Forenom apartment online 24/7 and the keycode to the apartment is sent directly to their phone.
Although the pandemic has been an unprecedented challenge, we have succeeded in serving our customers and keeping all our locations open. Moreover, we are extremely proud to say that despite these difficult times, we have added more than 3,000 apartments to our portfolio, mostly in areas that have undertaken projects vital to the functioning of society. We have played a key role in providing healthy and safe accommodations for the many professionals realizing these projects.
While Forenom has outperformed the market in many ways, we too have faced hardships. We have been forced to lay off or make redundant staff, cut costs and renegotiate leases. In all this, we are profoundly grateful to the support and help we have received from our partners and friends during the past year. Our biggest thanks go to our customers, landlords and staff, who have helped us come out of this crisis even stronger.
We are confident that these new practices – many of which are the result of the pandemic and have been developed together with our clients and partners – will be regarded as the new normal in the future. We hope to continue this meaningful dialogue going forward and welcome you to stay with us again!
Jussi Saarinen, COO – Forenom
This article is part of Forenom Responsibility Guidelines document. Please open the full document to learn how we are working toward more sustainable business travel.