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Forenom expands in Gothenburg under the leadership of Annika Davidsson

With a broad hotel background and expertise in marketing, Annika Davidsson now leads Forenom in Gothenburg. Her goal is to strengthen the brand and make the city more attractive for businesses and international employees.

Press release 2024-07-03

Annika Davidsson has quickly made a strong impact at Forenom. With an extensive background in the hotel industry and a passion for marketing, she is focused on strengthening Forenom’s brand in Gothenburg.

In just three months at Forenom, Annika Davidsson has already made a strong impact. Her return to the industry has been both exciting and demanding, filled with valuable insights and rewarding challenges. 

Annika has a solid background in the hotel industry, having held roles ranging from breakfast service to marketing and sales. A particular milestone in her career was when a sales manager gave her the opportunity to work with marketing and revenue management. After a break from the hotel world, she worked with relocation in the healthcare sector and later with corporate accommodation and co-working. 

At Forenom, Annika is now focused on developing the business strategically. Her goal is to strengthen Forenom’s brand in Gothenburg and make the city more attractive to international employees and companies. 

“One of the biggest challenges in Gothenburg is the housing shortage, and here Forenom plays an important role in solving this problem for companies and their employees. In Gothenburg, we offer about 170 different accommodation options, ranging from charming turn-of-the-century apartments and large four-room flats to practical hostel rooms at Säve airport, all tailored to our customers’ needs”, says Annika Davidsson. 

In addition to corporate accommodations, Forenom also offers solutions for private individuals seeking lodging for shorter stays. Our unique apartments, which can be easily booked online, are perfect for families wanting to visit Liseberg and stay close to the city’s attractions. 

Forenom plans to expand its accommodation offerings in Gothenburg to meet the increasing demand. Annika and her team continually stay updated on the city’s developments to offer the most optimal accommodation solutions. 

“I look forward to continuing to develop Forenom in Gothenburg and making the city even more attractive for companies and their employees.Companies interested in Forenom’s accommodations can easily contact me for guidance about our offerings and find the best solution for their needs, regardless of the length of stay”, concludes Annika Davidsson.

For further information, please contact:  
 
Annika Davidsson, Area Manager Gothenburg  
Phone: +46 73 656 83 69  
Email: annika.davidsson@forenom.com