Forenom appoints Sonja Koskinen as Director, People & Culture, as growth continues across Forenom Group
Forenom Group, the leading corporate housing provider in Northern Europe, appoints a new Director, People & Culture, effective on June 3rd, 2024. Sonja Koskinen (M.Sc. Econ.) will join the Forenom Group executive team and report to CEO Jussi Saarinen.
Sonja Koskinen brings Forenom 15 years of extensive experience in developing and managing HR functions in an international environment, as well as serving as an HR business partner. She has implemented several organizational change projects to improve employee performance and organizational efficiency, while promoting employee well-being and supporting modern ways of working. In addition, Sonja is a certified agile leader and results certified coach with solid experience in leadership development.
Sonja transitions to Forenom from Wärtsilä Corporation, where she has held various roles since 2013, serving as an HR business partner responsible for personnel matters across different business units. Currently, Koskinen serves as the Lead HR Business Partner for a global business unit and is a member of the business unit’s management team. At Forenom, Koskinen will report directly to CEO Jussi Saarinen.
‘’Sonja’s expertise and experience make her a valuable addition to the team. Forenom is powered by people, and as we continue to grow and evolve, her leadership will be instrumental in driving our organizational development and fostering an even stronger culture of succeeding together“, comments Forenom CEO Jussi Saarinen.
Doers who live for challenges, big opportunities and responsibility
Founded in Finland in 2001, Forenom has grown to become one of the top serviced apartments providers in Europe, focused on catering to companies’ accommodation needs. Our services give companies, organizations, and universities the flexibility and opportunity to recruitthe best and the brightest talent, from Bergen to New Delhi, as project workers or business developers. People might need to stay only temporarily, but they still want the comfort and freedom that an apartment provides.
Forenom is renowned for its long-standing customer relationships, as well as its committed employees and culture that emphasizes courage. We operate in five countries and employ approximately 450 professionals in Finland, Sweden, Norway, Denmark, and Germany. Our core values celebrate bravery, being 100% open-minded and the conviction that we get more done together.
At Forenom, the fact that not everyone speaks the local language fluently is not a problem but an opportunity, as our official working language is English. Our international work environment also helps our local employees to develop and see things in a new light. This creativity is essential for our growth and for meeting our customers’ accommodation needs, as we manage over 9000 move-in-ready locations in the Nordic countries and add new capacity to our customers’ accommodation requests in Central Europe.
No. 1 long-stay provider in Europe by 2025
Our goals are ambitious; We aim to become the leading provider of long-term accommodation in Europe by 2025. To support this effort, we now have an experienced Director of People & Culture who will help our professionals develop in response to the changing needs of the market.
‘’I am thrilled to be joining the amazing team of Forenom and embarking on its inspiring growth journey. The company’s growth ambitions, and strong people culture immediately resonated with me. I am eager to apply my experience in HR to contribute to Forenom’s success, while also learning from talented colleagues in a new industry’’, says Sonja Koskinen.
The swift recruitment process of the growth company made an impression
We initiated the recruitment process at the end of February and managed to finalize the agreement within seven weeks. Altogether over 100 executives expressed interest in Forenom as a potential employer, for which we at Forenom are extremely grateful. We aim for our recruiting process to reflect what we stand for as a company. We act swiftly and comprehensively, but also as openly and transparently as possible. In addition to fast action, we invested in candidate communication and transparency, and fortunately, we received a lot of positive feedback on the efficient and smooth process, communication, and positivity.
For further information:
Jussi Saarinen
CEO, Forenom Group
+358442106864, jussi.saarinen@forenom.com
Sonja Koskinen
Director, People & Culture, Forenom Group
+358405746278, sonja.koskinen@forenom.com
For other media inquiries, please contact media.inquiries@forenom.com.
Sonja Koskinen 
Jussi Saarinen
Forenom is today one of the top serviced apartments brands in Europe with 9000 locations in the Nordic countries and project accommodation operations in Central Europe. Forenom aims to grow to be the No. 1 long-stay provider in Europe by 2025.
For more information, please visit Forenom.com.
