Nordic regions’ leading corporate housing provider Forenom announces two new board members, Joachim Hallengren and Ingrid Jonasson Blank. Hallengren and Jonasson Blank join Forenom’s board of directors to strengthen Forenom’s vision to become Northern Europe’s strongest corporate housing provider.
– The serviced apartment field is developing incredibly fast and Forenom wants to lead the change in the Nordic region. We have already reached a status as a frontrunner in the Nordics and we are planning to accelerate the growth. It is especially inspiring to have top talent from real estate and brand building joining our board,” comments Johannes Kangas, CEO of Forenom.
Joachim Hallengren has done real estate development all his career. Hallengren led NCC housing when it was spin out from NCC and then became the CEO of Bonava, a leading residential development company in Northern Europe. Hallengren is now a board member at Caverion, Offside Press and Forenom.
– Forenom is already growing rapidly as a Nordic operator and it is very inspiring to start working with company’s highly versatile corporate housing solutions in the Nordic countries, says Hallengren.
Ingrid Jonasson Blank has over 20 years of experience in ICA group in different management positions. She led ICA group’s marketing for years, and has significant expertise from retail brand building and marketing. She currently holds a variety of board positions including, among others, Orkla, Bilia, Fiskars and Musti & Mirri.
– I had never heard of Forenom before but after my own research about the company I got very excited about joining this brave and technology-oriented company. The market of business travelling is already changing on a global level, I see an opportunity for stronger branding also in the serviced apartment field, says Jonasson Blank.
Forenom has a professional track record of 17 years as a provider of highly versatile corporate housing solutions in the Nordic countries.
Forenom manages over 5000 furnished apartments and aparthotel and hostel rooms in all major Scandinavian cities, accommodating over 90 000 travelers every year. Forenom is the Nordic market leader on corporate housing in terms of net sales currently operating in Finland, Sweden, Norway and Denmark with 25 local offices and over 350 employees. Forenom’s goal is to continue growing rapidly and become the leading accommodation service provider within Northern Europe.
Forenom is part of the Barona Group brave business community together with 20 other Nordic brands. In Forenom’s current expansion phase, a leading Nordic investment and asset management company CapMan has made a significant investment in Forenom and this is expected to accelerate Forenom’s growth and development opportunities internationally.