Forenom recruits hotel expertise in the Swedish market and will double its capacity in Sweden in 2017
Forenom is the leading Nordic corporate housing provider, with the aim of expanding to be Northern Europe’s largest corporate housing provider by 2020. Currently, Forenom is growing strongly in Sweden, recruiting leading hotel expertise to open new aparthotels.
Forenom has done well in a challenging market, standing out from traditional hotels by tailoring aparthotel and housing solutions to meet business needs.
Forenom’s capacity will be doubled in Sweden in 2017
Forenom currently has a footing in Stockholm, the Östergötland region and, through the company’s project accommodation, throughout Sweden. The company aims to increase its market share substantially and to open new offices and accommodations in the capital city region as well as in smaller localities this year.
“At this very moment, we are negotiating for new accommodations, both in the capital, as well as outside it. However, what is certain, is that our capacity will double in Sweden this year,” promises Forenom’s Director of International Operations, Jussi Saarinen.
Forenom has recruited Annika Öman who possesses leading Swedish expertise.
Annika Öman to lead brand new hotel project in Flemingsberg
Forenom will open a brand new modern aparthotel in Sweden’s growing business area in Flemingsberg in the autumn of 2017. To lead both Flemingsberg’s aparthotel and future hotel projects Forenom has recruited Annika Öman. Öman has a background in several successful international hotel operators, and her expertise focuses on the opening of hotels. Öman has been part of and lead hotel openings for Nordic Hotels, Hotel Rival, Nobis Hotel, Motel L and Apartments by Ligula. Forenom looks forward to the remarkable growth that Sweden’s already strong team together with Annika, will accomplish a in the Swedish accommodation market.
“The demand for accommodation, which falls between the rental housing market and traditional hotel accommodation, is a common trade barrier to the expansion of international companies in Sweden and other Nordic countries. Forenom is currently the largest service provider in the Nordics for precisely this need. I am extremely grateful and excited to have the opportunity to be part of Forenom’s growth in Sweden, as well as focus on new, flexible accommodation solutions,” says Annika Öman.
Forenom is an international company founded in Finland with offices currently located in Finland, Norway, Denmark and Sweden. Forenom has over 15 years of experience in the changing and challenging corporate housing market. Forenom is part of the Barona Group brave business community together with 13 other Nordic brands. In Forenom’s current expansion phase, investment company CapMan has made a significant investment in Forenom and this is expected to accelerate Forenom’s growth and development opportunities internationally.