Press release 2018-01-25
The Nordic regions’ leading corporate housing provider Forenom continues investing heavily in Sweden and opens yet another office. Forenom expands to Gothenburg with recruitment of the former Business Area Manager from Göteborg & Co – Cajsa Engström.
Cajsa Engström comes from Camping Key Alliance where she has established a European retail network. Previously she was working as Business Area Manager at Göteborg & Co, responsible for destination marketing in Gothenburg.
Engström was commissioned to open a regional office in Gothenburg and establish housing options throughout the region from Västra Götaland to Northern Halland. Forenom has previously been present in the area through its project accommodation unit, that helps companies find accommodation in 48 hours in places where Forenom does not have a local office yet.
– Gothenburg city is growing fast, and companies need assistance in finding reasonable housing. Forenom has successful stories in 25 cities around the Nordic region, and it will be both interesting and fun to create business in my own home town. I am very much looking forward to facilitating accommodation for Gothenburg companies, to attract competent staff to the region, says Cajsa Engström, Forenom’s new Regional Manager.
Forenom is specialized in corporate housing and today, has over 18 years of experience in the changing and challenging corporate housing market offering alternatives for traditional hotel accommodation. New office opening and recruitment, strengthen Forenom’s vision to expand to be Northern Europe’s strongest corporate housing provider.
– For us, it is the most important to provide our customers with the most extensive serviced apartment offering in all parts of Sweden. Just a month ago we opened a new office in Malmö and now Gothenburg, and I am extremely proud as we succeed in attracting strong names to our organization, says Mats-Erik Lidström, CEO of Forenom Sweden.
Book an overnight stay at the Central Station with Forenom
In mid-February, Forenom will build and exhibit a serviced apartment at Stockholm Central Station visible to the 200,000 daily passersby. Stockholmers will be able to book the apartment in the Central Station via Forenom’s customer service and try the serviced apartment concept for a day.
Forenom has a professional track record of 18 years as a provider of highly versatile corporate housing solutions in the Nordic countries. Forenom manages over 5000 serviced apartments and aparthotel and hostel rooms in all major Scandinavian cities, accommodating over 90 000 travelers every year. Forenom is the Nordic market leader in corporate housing in terms of net sales currently operating in Finland, Sweden, Norway and Denmark with 25 local offices and over 350 employees. Forenom’s goal is to continue growing rapidly and become the leading accommodation service provider within Northern Europe.
In Forenom’s current expansion phase, a leading Nordic investment and asset management company CapMan has made a significant investment in Forenom and this is expected to accelerate Forenom’s growth and development opportunities internationally.