Finland’s leading business travel company strengthens its management

Forenom’s new Country Director for Finland is eMBA and BBA Kimmo Holopainen.

Forenom’s new Country Director for Finland is eMBA and BBA Kimmo Holopainen.

Kimmo Holopainen (eMBA, BBA) has been appointed Forenom’s Country Director for Finland as of 1.1.2022. Strengthening top management supports Forenom’s position as Finland’s leading business travel company and accelerates the company’s exit strategy from the corona pandemic towards new growth.

Kimmo Holopainen will join Forenom from Lassila & Tikanoja Plc, where he currently serves as Business Director of Property Maintenance in Facility Management division and is responsible for managing and developing the nationwide service business. Holopainen also has experience in the travel industry, as he previously worked in the aviation industry in sales and operational management positions in Finavia Group. As the Chief Operating Officer of Finavia’s subsidiary Airpro, Holopainen was responsible for providing airport services and cabin crew.

“As Finland’s country director, Holopainen will be responsible for providing more than 5,000 temporary homes, which is the largest portfolio in Finland. We value Holopainen’s diverse experience in service businesses, as well as his people-oriented management approach, which is in line with our values. We are convinced that Kimmo is the right person to implement our ambitious growth strategy together with our staff and through listening to customer needs,” says Johannes Kangas, CEO of Forenom.

Forenom has performed far above the travel market average during the serious dip caused by the corona pandemic. Despite the difficult times, Forenom has kept its entire accommodation capacity open to its customers. In fact, Forenom has increased its supply by hundreds of apartments even during the crisis. The company is currently adding larger apartments with more than three rooms to its capacity, as well as opening a new hostel in Espoo and an apartment hotel in Kemi.

Forenom has prepared for a rapid growth spurt and a brisk exit from the corona pandemic by renewing its product concept and recruiting several new experts in the field.

Picture: Henri Juvonen 2021.

“Business demand for flexible, safe and cost-effective housing solutions has not reduced. In fact, this need is set to grow further. Forenom offers accommodation specifically for longer needs, making us extremely well-positioned in the growth market. I am excited to be back in the travel industry and to join one of the biggest growth stories in the industry. Our goal is to shift into the next gear after corona and boldly seek growth together with our customers,” says Kimmo Holopainen, who will start as Forenom’s Country Director for Finland in January 2022.

Forenom has prepared for a rapid growth spurt and a brisk exit from the corona pandemic by renewing its product concept and recruiting several new experts in the field. In addition to Holopainen, during the autumn of 2021, Forenom has already added Henri Turunen as Group CFO, Pyry Mäkinen as Business Controller, Juliana Höyhtyä as Regional Manager and Miika Malm as Sales Manager.


Forenom was founded in 2000 and is the leading business travel provider in the Nordic region. Forenom offers 7,000 pre-furnished apartments, apartment hotels and hostels in the Nordic growth centers. In Finland, Forenom operates in 85 locations. Forenom’s accommodation units host over one million stays a year. Forenom’s online store is available 24 hours a day at forenom.com.


Additional information:

  • Johannes Kangas, CEO of Forenom, tel. +358 40 572 1421, johannes.kangas@forenom.com
  • Kimmo Holopainen, tel. +358 40 099 5528