The Nordic regions’ leading corporate housing provider Forenom opens 90 new high quality, extended-stay apartments for business travellers in Oslo. Forenom believes that the new concept supports Oslo as a destination which attracts international companies to set up or expand their business in Norway.

The main goal is to create peace and quality for business travellers

The new extended-stay concept opened on January 24th, with 90 apartments located on Kongens gate 9, Oslo. This concept has been established to serve international professionals with longer stays greater than three months.  Forenom believes that new apartments are suited to business travellers and workers staying in the city for a few months during their work project, or before settling as a permanent resident.

‘’We are willing to play an important role in building the city center’s attractiveness for international professionals. Our new location in Oslo is a place where companies’ employees can easily settle and enjoy their professional and private life with all the facilities needed’’, says Forenom CEO Johannes Kangas.

Building attractive cities for businesses

Forenom has been serving business travellers for 18 years and understands the accommodation requirements of business customers. The company is known for challenging the corporate housing market by offering alternatives for traditional hotel accommodation.  Based on their experience, high quality and flexibility are not always enough to attract new business to town.

‘’We believe that professional business travellers are not only in need of high quality home-like living but also affordable pricing.  For this reason, we have created exceptional pricing.  For example, in this new extended-stay location one-bedroom apartment pricing starts from less than 15 000 NOK/month including everything, even taxes’’, says Kangas.

Forenom is a professionally run accommodation company with tested processes and 24/7 customer service.

About Forenom

Forenom has a long professional track record as a provider of highly versatile corporate housing solutions in the Nordic countries.  Forenom manages over 5000 serviced apartments and aparthotel and hostel rooms in all major Scandinavian cities, accommodating over 90 000 travellers every year.  Forenom is the Nordic market leader in corporate housing in terms of net sales, and is currently operating in countries such as Finland, Sweden, Norway and Denmark.  The company operates 25 local offices and over 400 employees.  Forenom’s goal is to continue growing rapidly and become the leading accommodation service provider within Northern Europe.

In Forenom’s current expansion phase, a leading Nordic investment and asset management company CapMan has made a significant investment in Forenom. This investment is expected to accelerate Forenom’s growth and development opportunities internationally.

Book here: Kongens gate 9

We are looking for a Senior Developer to join Forenom’s development team

We are looking for brave decision makers with different kinds of backgrounds. You will be working in our development team along with our designers and subcontractors. You are seasoned developer with experience creating modern software with good command of code. You also have the ability to give strong opinion on the technical development as well as a proven track of successful development projects. The most important things for us are that you are a good fit for our team, willing to solve different kinds of challenges.

You will be developing business critical systems and seeing business impact immediately. You will be working in our development team that is currently renewing our unique ERP system while also overhauling our digital services. This is a great chance to jump in to interesting challenges and to create unique services from the scratch. We can tailor your role according to your desires.

We do not expect a specific skillset from you, but you feel comfortable working throughout the stack. Our core stack consists of Node.js, React, Typescript, GraphQL and PostgreSQL running on AWS, so if you have previous experience from these technologies, that’s great! We also appreciate active communication, knowledge of modern development methods and the desire to improve your skills. We are looking for team members that are proud of their results have a brave decision maker approach.

 

Why you will feel at home with us

We want to challenge ourselves, the norm and the industry. We are a community of passionate, creative and committed individuals who are not afraid of hard work. Still, each day we remember to enjoy this crazy ride called growth and support each other to succeed.

Life is never boring at Forenom. At Forenom you get friendly and knowledgeable workmates and relaxed and enthusiastic atmosphere together with freedom and responsibility. We can also offer you work tools of your choice.

 

 

Forenom

Forenom is a brave pioneer of the accommodation industry with over 17 years of experience in the changing and challenging corporate housing market.

Forenom manages over 5000 serviced apartments and aparthotel and hostel rooms in all major Scandinavian cities, accommodating over 90 000 travelers every year. Forenom is the Nordic market leader on corporate housing in terms of net sales currently operating in Finland, Sweden, Norway and Denmark with 25 local offices and over 400 employees. Forenom’s goal is to continue growing rapidly and become the leading accommodation service provider within Northern Europe.

 

Apply now!

If you’re ready to take the next step in your career – send your CV with a link to your code repository to anttipekka.molsa@forenom.com or simply be in touch with us.

Anttipekka Mölsä

anttipekka.molsa@forenom.com

+358 50 321 4099

 

We are looking for a Developer to join Forenom’s development team

We are looking for brave decision makers with different kinds of backgrounds. Whether your dream is to be a front-end, back-end or full-stack superstar, we can take you there!

You will be developing business critical systems and seeing business impact immediately. You will be working in our development team along with our subcontractors. We are currently renewing our unique ERP system while also overhauling our digital services. This is a great opportunity to jump in to interesting challenges and to create unique services. At Forenom we work with the top subcontractors, so this is a great chance to learn from the top people in the industry and take your skills to the next level.

We do not expect a specific skillset from you, so you may be oriented towards frontend, backend or even machine learning according to your own preferences. Our core stack consists of Node.js, React, GraphQL, Typescript and PostgreSQL running on AWS, so if you have previous experience from these technologies, that’s great! The most important things for us are that you are a good fit for our team and you have a desire to improve your knowledge. We also appreciate active communication and knowledge of modern development methods. We are looking for team members that are proud of their results and have a brave decision maker approach.

 

Why you will feel at home with us

We want to challenge ourselves, the norm and the industry. We are a community of passionate, creative and committed individuals who are not afraid of hard work. Still, each day we remember to enjoy this crazy ride called growth and support each other to succeed.

Life is never boring at Forenom. At Forenom you get friendly and knowledgeable workmates and relaxed and enthusiastic atmosphere together with freedom and responsibility. We can also offer you work tools of your choice.

 

 

Forenom

Forenom is a brave pioneer of the accommodation industry with over 17 years of experience in the changing and challenging corporate housing market.

Forenom manages over 5000 serviced apartments and aparthotel and hostel rooms in all major Scandinavian cities, accommodating over 90 000 travelers every year. Forenom is the Nordic market leader on corporate housing in terms of net sales currently operating in Finland, Sweden, Norway and Denmark with 25 local offices and over 400 employees. Forenom’s goal is to continue growing rapidly and become the leading accommodation service provider within Northern Europe.

 

Apply now!

If you’re ready to take the next step in your career – send your CV with a link to your code repository to anttipekka.molsa@forenom.com or simply be in touch with us.

Anttipekka Mölsä

anttipekka.molsa@forenom.com

+358 50 321 4099

 

Press release 2018-01-25

The Nordic regions’ leading corporate housing provider Forenom continues investing heavily in Sweden and opens yet another office. Forenom expands to Gothenburg with recruitment of the former Business Area Manager from Göteborg & Co – Cajsa Engström.

Cajsa Engström comes from Camping Key Alliance where she has established a European retail network. Previously she was working as Business Area Manager at Göteborg & Co, responsible for destination marketing in Gothenburg.

Engström was commissioned to open a regional office in Gothenburg and establish housing options throughout the region from Västra Götaland to Northern Halland. Forenom has previously been present in the area through its project accommodation unit, that helps companies find accommodation in 48 hours in places where Forenom does not have a local office yet.

Gothenburg city is growing fast, and companies need assistance in finding reasonable housing. Forenom has successful stories in 25 cities around the Nordic region, and it will be both interesting and fun to create business in my own home town. I am very much looking forward to facilitating accommodation for Gothenburg companies, to attract competent staff to the region, says Cajsa Engström, Forenom’s new Regional Manager.

Forenom is specialized in corporate housing and today, has over 18 years of experience in the changing and challenging corporate housing market offering alternatives for traditional hotel accommodation. New office opening and recruitment, strengthen Forenom’s vision to expand to be Northern Europe’s strongest corporate housing provider.

For us, it is the most important to provide our customers with the most extensive serviced apartment offering in all parts of Sweden. Just a month ago we opened a new office in Malmö and now Gothenburg, and I am extremely proud as we succeed in attracting strong names to our organization, says Mats-Erik Lidström, CEO of Forenom Sweden.

Book an overnight stay at the Central Station with Forenom

In mid-February, Forenom will build and exhibit a serviced apartment at Stockholm Central Station visible to the 200,000 daily passersby. Stockholmers will be able to book the apartment in the Central Station via Forenom’s customer service and try the serviced apartment concept for a day.

About Forenom

Forenom has a professional track record of 18 years as a provider of highly versatile corporate housing solutions in the Nordic countries. Forenom manages over 5000 serviced apartments and aparthotel and hostel rooms in all major Scandinavian cities, accommodating over 90 000 travelers every year. Forenom is the Nordic market leader in corporate housing in terms of net sales currently operating in Finland, Sweden, Norway and Denmark with 25 local offices and over 350 employees. Forenom’s goal is to continue growing rapidly and become the leading accommodation service provider within Northern Europe.

In Forenom’s current expansion phase, a leading Nordic investment and asset management company CapMan has made a significant investment in Forenom and this is expected to accelerate Forenom’s growth and development opportunities internationally.

https://www.forenom.com

Nordic regions’ leading corporate housing provider Forenom and SATO Group have concluded a share purchase agreement to transfer the SATO HotelHome Ltd. to Forenom as of 1 February 2018. The transaction provides Forenom with new locations in areas of high demand and strengthens the company’s position as a leading corporate housing provider in the Nordic countries.

As part of the transaction, six employees and 195 furnished apartments will transfer from SATO Group to Forenom. According to Saku Sipola, President and CEO at SATO Group, Forenom is ideally suited to further develop the HotelHome business due to its market leadership in the hospitality industry.

“HotelHome has been an interesting business segment for us, but one that has unfortunately remained fairly small. Growing and developing the operation would have required large investments. We compared the available options and found that the best solution was to find the HotelHome business a new owner specializing in short-term accommodation operations. I believe that our cooperation with Forenom will continue to grow in the future”, says Saku Sipola, President and CEO at SATO.

The acquisition will strengthen Forenom’s portfolio of 5,000 furnished apartments, particularly in Helsinki and in areas where the demand for high-quality housing exceeds supply. The 195 apartments transferred to Forenom are mainly located in the Helsinki districts of Kamppi and Kruununhaka. Others are situated in the wider Uusimaa region, such as along the metro line in Tapiola, Espoo.

“The need for flexibly available and serviced housing continues to grow at a fast pace in all Nordic countries. We are excited to be able to provide our customers with new, excellently managed apartments in highly desirable locations, such as in downtown Helsinki and the growth centers in Espoo. Furthermore, our team at Forenom is reinforced by new real estate professionals”, says Johannes Kangas, CEO at Forenom.

 

Further information:

Majoituspalvelu Forenom Oy

Johannes Kangas, CEO
tel. +358 40 572 1421, johannes.kangas@forenom.fi

Please address photo and interview requests to: laura.simila@forenom.fi


SATO Group

Saku Sipola, President and CEO
tel. +358 40 551 5953, saku.sipola@sato.fi

 

Forenom has a professional track record of 17 years as a provider of highly versatile corporate housing solutions in the Nordic countries. Forenom manages over 5000 furnished apartments and aparthotel and hostel rooms in all major Scandinavian cities, accommodating over 90 000 travelers every year. Forenom is the Nordic market leader on corporate housing in terms of net sales currently operating in Finland, Sweden, Norway and Denmark with 25 local offices and over 350 employees. Forenom’s goal is to continue growing rapidly and become the leading accommodation service provider within Northern Europe.

In Forenom’s current expansion phase, a leading Nordic investment and asset management company CapMan has made a significant investment in Forenom and this is expected to accelerate Forenom’s growth and development opportunities internationally.

https://www.forenom.com

 
SATO Group is one of the leading rental housing providers in Finland. It aims to provide comprehensive options in rental housing and an excellent customer experience. SATO holds roughly 25,700 rental homes in the largest growth centers in Finland and in St. Petersburg, Russia.

 

In part five of Forenom CEO Johannes Kangas’s “Jonttu’s thoughts” –series we sum up the past year 2017. How does Johannes think Forenom’s year has gone and what should we take with into the next year?

The year 2017 has been a strong growth year for Forenom. Remarkably, it has become a player to be taken seriously on the international level as well. For example, in Norway, Forenom became the market leader through an acquisition. 

“That, which was promised and planned a year ago, has been achieved.”

According to Johannes, the entire Forenom staff has professionally and attitudinally taken a great leap forward. In addition to the development of the staff, Forenom locations have received positive reviews and its processes have been automated. The growing workload has been overcome with the help of this automation, which has facilitated the development of its own systems.

Most importantly, Forenom locations have opened throughout the Nordic region. Among them, Johannes named the Flemingsberg and Bromma aparthotels in Stockholm, the Jyväskylä hostel in Finland and the new Lauttasaari apartment building in Helsinki.

“Denmark has become profitable. There has been well over 100% growth.”

Personnel first into the next year as well

Because Forenom’s operations are, in the end, always made possible by the people, I asked Johannes what will happen with personnel after the year 2017? First of all, a lot of new staff has been recruited and independent teams are being formed outside Finland as well. According to Johannes, it is admirable that people contact Forenom themselves and want to join this top-notch team.

New people have been selected for example as Regional Managers for Lapland, Vaasa, Malmö and Bergen. Yet to be filled at the moment, is the position of Real Estate Director as well as the role of Revenue Manager for Aparthotels. Marketing has added forces too, including a new CMO and Art Director.

“Managers for the Hostel and Apartment categories have been selected. A PMO was found through an internal move.”

In addition to external recruitment, more and more internal mobility has taken place. Most recently, Kalle Eerola moved to Norway, Jani Kuusela to Denmark ja Jussi Saarinen has spent the past year in Sweden. Internal mobility is promoted at Forenom, as it enables everyone to find new challenges and opportunities.

What should be remembered now and on holiday? 

One main theme for next year will continue to be increasing internationalization and the professionalization of operations. In principle, nothing revolutionary is wanted for current operations, but steady growth and satisfied personnel will automatically guarantee a good result.

“Everyone should be really happy with what has been done. Together, we produce great results.” 

For staff, stakeholders and anyone who reads the text Johannes would like to wish a merry Christmas and a happy new year! It would be desirable for everyone to get their thoughts off work during their holiday and to spend time with their loved ones. After Christmas, we’ll be headed for the light, so now is a good time to recharge and remember that everyone has earned their holiday.

Valtteri Karjula, the author of this blog, works in Barona Group’s marketing team. He is passionate about the small changes and major transitions in working life. More blog posts by Valtteri at barona.fi blog, and in his private social media channels – @valtterikarjula

Jonttu’s thoughts on failure

In part three of my series of interviews with Forenom’s CEO Johannes Kangas, or Jonttu, we talked about trust, objectives, and failures. While I was writing this article, a major development project that Forenom was involved in reached its successful conclusion. It took a failed project to bring this one to fruition. Today, it looks like Forenom will be able to make its housing capacity available for the sharing economy.

To start off, we talked about what is a CEO’s most important task. For Jonttu, it is showing an interest in employees’ results and activities and trusting them to do their best. Showing an interest and constantly looking over your employees’ shoulders are two very different things, and in a modern workplace where

people work different hours around the clock, a manager can never be physically present at all times. And although admittedly there are times when physical presence is called for,  “snoopervising” never leads to sustainable business success.

A culture of snoopervising is created by managers who constantly demand to see results. This approach is seldom very productive, as being pressed for results may well ruffle a few feathers, no matter how results-oriented you are. Indeed, a manager’s ability to recognize the emotions their presence and questions stir up in employees is part of their basic skill set.

Systems that stave off a culture of control

Jonttu makes every effort to ensure Forenom uses systems and reports that deliver transparent data and results. When all the data is in plain view and is easy to access, it is much easier to analyze the results and have productive discussions about them, face-to-face.

“I don’t want people to keep tabs on each other, or check where everyone is or what they are doing.”

The one question managers have to address time and time again is whether to focus on performance or results. One is inseparably linked to the other, but it’s easy for managers to go to extremes and overlook one at the expense of the other. Having systems and transparent metrics in place is a big help, and offers room for different working styles and personalities in the workplace. The person who is always the first to blow his own trumpet is not automatically the most competent one.

Results generated by systems and recorded in reports give credit to those who truly perform well. They may not be the high-profile people, but perform small miracles in their own niche. This helps to identify the company’s best practices and to create a toolkit that will help others to succeed, too.

Performance measurement requires creativity

Being constantly measured by one KPI or another can be mentally taxing for employees, and it is easy to lose sight of what is really essential in their work.  This is particularly true in information work, where things change at a dizzying pace, making it extremely challenging to define goals and objectives.

“Whoever comes up with the best performance indicators will win the game.”

The workplaces of the future will be so different from today’s that new employee performance metrics will have to be created continuously. Once a trendsetter has set the benchmark for specific metrics, others will be quick to follow suit. In the future, an important skill individual employees will need or, more precisely, will be required to have, is the ability to measure their input and their performance and explain why these KPIs are the most suitable.  This requires an analytical and, above all, a creative mindset.

“Applying performance metrics alone requires creativity. If you can come up with a good set of KPIs, you will be a winner.”

As performance metrics gain importance, finance departments will be more closely involved in companies’ decision-making processes. Employees already expect leaders to show creativity when it comes to setting objectives and measuring performance. This age of individualism calls for unique objectives and indicators set for each person individually. Generic KPIs applicable to entire teams are a thing of the past. Whichever metrics are applied, they should measure individual performances and abilities.

Next on the agenda: Objectives

Next, Jonttu and I move on to a fascinating topic: Objectives. He compared objectives to a hilltop you can set your sights on when trudging through the mire, to help you maintain a clear sense of direction. It is the leader’s job to lead the way, and encourage everyone to reach the objective; to climb up the hill.

“The future of your company depends on your tenacity as a leader; your ability to repeat your vision until it sinks in. It takes time to process a vision, people need to chew it over.”

Although there is no secret formula for setting or reaching objectives, it is essential to talk about them, both before you set off to climb the hill and as you go along.  However, too much time spent talking will delay deployment, which in turn may result in delayed decision-making and eventual failure.  It is likely that the predicted risks will cause less harm than it will to do nothing.

Thoughts on failure – lack of trust hinders growth

“A sense of security is crucial in order to encourage people to put themselves on the line. An environment of trust and security increases efficiency and productivity.  Lack of trust hinders growth.”

For individuals to succeed in achieving larger objectives, they should be split into smaller components that can be reached with an 80% performance level.  People should be encouraged to try – and possibly fail – faster. If you give 100% to a project and fail, the failure tastes even more bitter.  How do you lead a failed team or employee? How can you make employees feel they have performed their duties successfully, even if they have failed?

“It’s important to make employees feel they have succeeded, even if a project fails. Maybe the timing or the underlying assumptions were wrong, but the employees were doing the right things.”

So, companies need to be quick and fearlessly take strategic action, knowing these actions may result in failure. If this happens, a large number of employees will inevitably fail and suffer bitter disappointment. Since nobody likes to fail, repeated trials and errors place high demands on employees but also represent a major leadership challenge. How do you lead employees who will inevitably fail but are, at the same time, the most important assets for the company?

Having concluded this discussion, Johannes went on to clarify Forenom’s own business credo. Some time ago, Forenom acquired and developed a sharing economy platform called FridayFlats. The project failed, but Forenom learned a valuable lesson. Now Forenom is about to launch a significant development project which involves integrating Forenom’s Nordic housing capacity with existing, mature worldwide systems.

Valtteri Karjula, the author of this blog, works in Barona Group’s marketing team. He is passionate about the small changes and major transitions in working life. More blog posts by Valtteri at barona.fi blog, and in his private social media channels – @valtterikarjula

Jonttu’s thoughts about the year 2017

Nordic regions’ leading corporate housing provider Forenom announces two new board members, Joachim Hallengren and Ingrid Jonasson Blank. Hallengren and Jonasson Blank join Forenom’s board of directors to strengthen Forenom’s vision to become Northern Europe’s strongest corporate housing provider.

– The serviced apartment field is developing incredibly fast and Forenom wants to lead the change in the Nordic region. We have already reached a status as a frontrunner in the Nordics and we are planning to accelerate the growth. It is especially inspiring to have top talent from real estate and brand building joining our board,” comments Johannes Kangas, CEO of Forenom.

Joachim Hallengren has done real estate development all his career. Hallengren led NCC housing when it was spin out from NCC and then became the CEO of Bonava, a leading residential development company in Northern Europe. Hallengren is now a board member at Caverion, Offside Press and Forenom.

–  Forenom is already growing rapidly as a Nordic operator and it is very inspiring to start working with company’s highly versatile corporate housing solutions in the Nordic countries, says Hallengren.

Ingrid Jonasson Blank has over 20 years of experience in ICA group in different management positions. She led ICA group’s marketing for years, and has significant expertise from retail brand building and marketing. She currently holds a variety of board positions including, among others, Orkla, Bilia, Fiskars and Musti & Mirri.

I had never heard of Forenom before but after my own research about the company I got very excited about joining this brave and technology-oriented company. The market of business travelling is already changing on a global level, I see an opportunity for stronger branding also in the serviced apartment field, says Jonasson Blank.

 

About Forenom

Forenom has a professional track record of 17 years as a provider of highly versatile corporate housing solutions in the Nordic countries.

Forenom manages over 5000 furnished apartments and aparthotel and hostel rooms in all major Scandinavian cities, accommodating over 90 000 travelers every year. Forenom is the Nordic market leader on corporate housing in terms of net sales currently operating in Finland, Sweden, Norway and Denmark with 25 local offices and over 350 employees. Forenom’s goal is to continue growing rapidly and become the leading accommodation service provider within Northern Europe.

Forenom is part of the Barona Group brave business community together with 20 other Nordic brands. In Forenom’s current expansion phase, a leading Nordic investment and asset management company CapMan has made a significant investment in Forenom and this is expected to accelerate Forenom’s growth and development opportunities internationally.

https://www.forenom.com

Det är klart att vi har cykelbud i smoking när vi levererar inbjudningar till hotellöppning

Efter flera år av väntan är nu är bygget färdigt och måndag den 11 december invigs äntligen Forenom Aparthotel Stockholm South. Detta är ett långtidshotell med 205 lägenheter, alla har kök och är mellan 15 och 55 kvadratmeter. Hotellet blir det första i det expansiva området, och riktar sig bland annat mot sjukvårdspersonal, it-konsulter och anställda i byggsektorn.

– För många växande företag i Stockholmsregionen är bostadsbristen ett rekryteringsproblem. Vi vill vara med och lösa det genom att erbjuda de bästa delarna av traditionell hotellverksamhet och permanent boende, säger Mats-Erik Lidström.

Vi ser fram emot en rolig tillställning tillsammans med våra kunder, gäster, kommunen, medarbetare och många fler!

Press är välkommen kl 14:00 för fotografering och intervjuer med bland annat Johannes Kangas och Mats-Erik Lidström. Adressen är Regulatorbron 8, 141 51 Stockholm, 15 minuter från Stockholm City.

In his position as the head of Forenom’s Nordic project business, Ville Kämäräinen is able to enjoy the two things he loves most: his family and international work with enthusiastic people. Valtteri Karjula talked to Ville to find out why project business is known as the backbone of Forenom, and what the near-impossible customer promise they offer actually involves.  

The project housing team is typically asked to help arranging accommodation where it is difficult to find suitable options, mostly for large industrial building projects. The latest mega project was in Äänekoski Finland where the Finnish project housing team led by Juho Hyry arranged temporary accommodation for over 1000 people. The Project team follows the contractors across the country borders to arrange housing. Ville has been privileged to have very committed managers building project housing operations, Juho Hyry in Finland, Saku Nissinen in Sweden and fresh talents Mari Ingalsuo in Norway and Fredrik Raastad in Denmark. These guys speak with their actions.

Converting large buildings – selling a vision

One of the Project team specialties is arranging larger accommodation units for clients. For instance, a postal office in Finland and a mental hospital in Denmark have been converted to serve as accommodation space for the projects. In these projects, the team basically sells a vision to the client. When client contract is made, the team might not even have a rental contract for the building, the remodeling has not been started and the furnishing is just a plan in the designer’s head.

The Project team is tasked with presenting a complex concept that is crystal clear to them, and simple enough to convince the customer to buy it. The team leader’s job is to identify anything that is not an integral part of the vision presented to the customer, and nip it in the bud. Besides internal discipline, selling a vision requires consistency and uniformity. The customer is in contact with several different team members, which is why the message must be clear and consistent.

Near-impossible customer promise

The project business has ballooned from two to eight million euros in just two years. Ville’s project team currently consists of 16 people, each with their unique personalities. They speak 10 different languages, represent five different nationalities, and come from four different countries.

The most recent project Ville and his team worked on involved landing on yet another island off the coast of Norway – the third one, to be exact. Their customer promise – to provide an accommodation solution within 48 hours anywhere in the Nordic countries – was just about impossible to keep.

“Customers trust us to keep our promise, and it encourages them to ask for accommodation solutions in unusual locations, like on an island.”

According to Ville, the first island they set foot on in Norway had no rental apartments available, but the project team still managed to arrange accommodation for the customer’s 20 employees in no time. Despite the challenging conditions, the project team’s goal was to create 30% savings in the customer’s accommodation budget, and to offer a place to stay in a comfortable, home-like setting. To do this, the project team left no stone unturned – literally.

Ownership in a league of its own

The fact that the team visits each new property and spends a night or two there to see for themselves what it’s like to stay there aptly describes their dedication and ownership. Most recently, Teresia Poola spent a week in a modular accommodation unit in Pyhäjoki, just to get a feel for the place and to understand how to market the Porvoo and Pyhäjoki units to customers.

“The problem in the accommodation industry is that us service providers too often offer superior four-star solutions, when all the customer needs is reasonably priced two-star accommodation.”

The project team wastes no time, forcing others to take quick action, too. An architect once said he had set a personal record with Forenom, having drawn up the plans for building permits in three cities and completing all the projects within the next two years. These plans were for Forenom’s 180-bed modular hostels, which were built in three different locations.

Another record was broken in Porvoo, where the receiving inspection of the modular hostel was conducted at 2:00 p.m. and the first guest arrived just two hours later.  The occupancy rate of this particular hostel was zero for no more than two hours. Here, the accommodation solution matched the customer’s needs perfectly.

What is essential?

The need to act quickly in challenging conditions puts the project team to the test. There have been times when the team has emptied apartments before the customer has decided to extend their agreement. Ville speaks highly of the dedication and ownership of his team members, such as interior designers Melina Kirvesmäki and Emmi Hänninen, who returned to refurnish the unit they had almost emptied the very same morning.

As I was finishing this article, I suddenly remembered what Ville said about the best way of finding common ground with the customer. It is to listen, but also to offer alternative views. Every day, Ville and his team try to identify areas that are not of primary importance – things that could be left out to eliminate everything but the necessary.

If you never stop to ask yourself these questions, you end up spending the customer’s money on the wrong things, leaving Forenom with no profit margin. A lose-lose situation, which nobody wants. Thank you for sharing your thoughts, Ville!

To get in touch with Ville, send an e-mail to ville.kamarainen@forenom.fi or call +358 40 731 7413.

Valtteri Karjula, the author of this blog, works in Barona Group’s marketing team. He is passionate about the small changes and major transitions in working life. More blog posts by Valtteri at barona.fi blog, and in his private social media channels – @valtterikarjula