Social media marketing is the process of building awareness about you, your products or services through the various social media channels. The ultimate goal of any social media marketing campaign is to drive traffic to a website, increase the visibility of a product, gain more social media followers or find more customers. Once you decide which social media tools you will use (at least for the beginning), the next step is to optimize your profiles on those sites. By optimizing your profiles you increase your chances of getting more followers and it is also a good way to boost your efforts.
Share interesting content
This is the foundation for having a successful social media marketing campaign. When we talk about publishing content we always say that ‘content is king’ and this true in social media as well. If you share interesting and useful content you can get more re-shares, more visitors to your website and under some conditions more customers as well.
When we produce content for the internet, to put simple, we use two things; Copy and Design. The copywriter decides how the text is going to be and what personas we are going to target with the content. It is like writing a story with a catchy ending. The graphic designer creates all the images, decides what fonts that should be used and how the overall picture will look like. Those ads you see on the metro and in magazines, short, consist and with a clear message: You need this! You look at it, you read the text and you remember this product. When copy and graphic designers works together it’s a win-win situation.
At Forenom we have an amazing marketing team that is working tight together with all the different projects. Creativity and ambition is the glue behind all the successful work and we have an exciting year ahead of us.